Tag Archives: Lori Sours

Tamales and Cole Slaw? Yep!

HICA tamales with a side of Salsa Senorita spicy cole slaw!

HICA tamales with a side of Salsa Senorita spicy cole slaw!

So you say you want to enjoy a complete meal of tamales and something else…but what? What do you add to tamales to make it even more delicious? Why not cole slaw!

Lori works on the slaw ingredients while Jessica Chriesman does some filming.

Lori works on the slaw ingredients while Jessica Chriesman does some filming.

I filmed a video with Lori Sours – better known as Salsa Senorita – a few weeks back to promote the HICA tamale sale. She has some great recipes made with her wonderful salsa and I was surprised to find she added her salsa to cole slaw. She gave me a little demo in this video (posted below) and I tell you…it was delicious!!! My husband and I are not a big fans of mayo but you really can’t tell there is even mayo in it with all the other added ingredients. I have never heard of adding honey either.  I mean really? HONEY? But it’s the unexpected that really makes the difference in recipes, isn’t it?

I loved filming with Lori…she is such a natural on the camera and we had a great time talking about New Mexico and her salsa and how she got started in the salsa business. We filmed 4 segments in one day under the eye of Jessica Chriesman – a recent UAB Film graduate. She did a fabulous job showcasing Lori’s salsa recipes and also highlighting the HICA tamale sale.

Lori Sour's spicy cole slaw before it all got mixed together...

Lori Sour’s spicy cole slaw before it all got mixed together…

HICA – the Hispanic Interest Coalition of Alabama – sells tamales each year as their signature fundraising event. The organization has sold over 70,000 tamales since 2003 and in the process have introduced a wonderful part of Mexican culture to the Birmingham community. We hope to sell 18,000 this year and we have two more days to do that! I hope that if you are in the Birmingham, Alabama area that you will consider buying a dozen, or two (or three!) and support the great work that HICA does in our Hispanic community!

Me and Lori after the filming was finished.

Me and Lori after the filming was finished.

Meanwhile…check out the video and jot down the spicy cole slaw recipe from Salsa Senorita!

 

 

 

Salsa Senorita’s Easy Cheese Dip!

The HICA tamale sale is just two days away!  Thanksgiving day!!!  The tamale sale is HICA’s signature event and you don’t want to miss out.  Go to http://www.hispanicinterest.org to order your tamales.  You have until December 11th and pick up day is at the HICA offices on December 18th.

As I mentioned in a previous post, we partnered with Lori Sours of Salsa Senorita to produce 4 videos using her salsa and recipes and our tamales!  Lori will have her salsa on sale during pick up day too if you want to pick up a jar or two (or three!) that day.  A portion of the proceeds will benefit HICA.

Here is the latest video in partnership with Salsa Senorita and produced by Jessica Chriesman.  This one features an easy cheese dip you can pour over the tamales and enjoy.  Featured in the video is Maricela Garcia, a HICA board member.  Mari was recently honored by the Alabama Media Group as one of 34 women who shape the state!

Meanwhile…enjoy the video and hope to see you on tamale pick up day if you are in the Birmingham area!

The HICA Tamale Sale is BACK!

Ready to wear my HICA Tamale Sale t-shirt for tamale pick up day on December 18th!  Buy some tamales and come by and see me!

Ready to wear my HICA Tamale Sale t-shirt for tamale pick up day on December 18th! Buy some tamales and come by and see me!

In a previous post, I shared a story and photos about a new way HICA is marketing our tamale sale this year…via YouTube video!!!  This may not seem like a big deal to most people in the grand scheme of things, but it’s something brand new for HICA – using video to tell our story, and we are so excited!

As promised, I’m posting the first in a four-part series of videos featuring Salsa Senorita’s Lori Sours who shares a delicious salsa recipe in each.  Lori is partnering with HICA again this year and we’ll have a large supply of her salsa on hand for purchase during tamale pick up day on Friday, Dec 18th at the HICA offices.

We also have a new feature for purchase this year.  In addition to the 1/2 dozen and full dozen tamales for sale in either pork, chicken or cheese & pepper fillings, you’ll have the option of purchasing something we are calling “All That and a Bag of Chips!”  This includes two 1/2 dozen orders of tamales, tortilla chips and a jar of Salsa Senorita – your flavor choice, all in a holiday bag!  So for that person who is hard to buy for or who has everything…why not pick up this new item for a Christmas or holiday gift?!

Remember, if you are in the Birmingham area, the tamale sale begins on Thanksgiving day and ends Friday, Dec 11th.  Go to www.hispanicinterest.org to make your purchase after you’ve had time to digest all that Thanksgiving turkey you’ll be devouring on Thursday!

Meanwhile, enjoy the video first HICA tamale promo video – created by Jessica Chriesman – and see how Lori makes a fantastic michelada beer cocktail using  her very own salsa!

Salsa Señorita, the Tamale Task Force and the HICA Tapes.

Carlos Aleman, Lori Sours, Clementine Tufts and myself at the HICA tamale sale video filming this month.

Carlos Aleman, Lori Sours, Clementine Tufts and myself at the HICA tamale sale video filming this month.

Sounds like Hispanic intrigue, doesn’t it? But it’s really a new way for the Hispanic Interest Coalition of Alabama – better known as HICA – to get the word out about their annual tamale sale!

Some of the many varieties of Salsa Señorita Salsa!

Some of the many varieties of Salsa Señorita Salsa!

Since our tamale sale took a little “siesta” last year we decided to create a Tamale Task Force of staff and board members to really amp things up this year!  I love it when creativity starts to flow and everyone throws out any and ALL ideas, no matter how crazy they may seem.  We narrowed down our list and decided to make a few YouTube videos.  We invited Lori Sours, co-creator of Salsa Señorita, to join us and make and share some of her tasty recipes using her delicious salsa.  Two years ago, Lori was gracious enough to partner with us on our 2013 tamale sale.  During tamale pick up day, we used to get questions like “do you have any salsa for sale to go with the tamales?”  – and so that year we had salsa on site for sale thanks to Lori!

UAB Film Making Graduate - Jessica Chriesman - works the angles during the tamale sale videos. This one features Lori Sours, co-creator of Salsa Senorita and Ernesto Martinez of Hacienda Grill.

UAB Film Making Graduate – Jessica Chriesman – works the angles during the tamale sale videos. This one features Lori Sours, co-creator of Salsa Senorita and Ernesto Martinez of Hacienda Grill.

We worked with UAB Film-making graduate, Jessica Chriesman, to create the videos and had a blast in the process.  Lori came ready with recipes for four segments.  Who knew you could make so many delicious dishes with salsa?  The first was a beer cocktail also called a michelada.  Seriously, there was salsa in that beer drink!  Lori also made a salsa slaw, guacamole with salsa and finally a salsa cheese dip!  Ernesto Martinez of Hacienda Mexican Grill did the michelada segment – lucky guy!  I got the slaw segment and not only did Lori add salsa to the slaw…she also added honey!  OMGEEE!  It was SO DELISH!  Never would have thought of that combination in a million years!

Carlos Aleman studies his lines as Lori Sours sets up for their guacamole segment of the HICA tamale sale videos.

Carlos Aleman studies his lines as Lori Sours sets up for their guacamole segment of the HICA tamale sale videos.

Carlos Aleman, History Professor at Samford University, got the guacamole segment.  I was a little jealous because I absolutely LOVE guacamole.  There was plenty though and we all dug into guac with chips between segments.  Maricela Garcia rounded things out with the cheese dip segment.  Before each segment began, we would run though lines and during Carlos’ and Lori’s segment, they got tickled about something and kept breaking out into laugher!  You know how it is…no matter how hard you try, you just keep breaking out into laughter?  That went on for a little while until we were all laughing.  I think we may have a great “out-takes’ video in the making!  Jessica was definitely patient with us all as we goofed up, goofed around and well…acted goofy!  (Thanks Jessica!)

Of course in addition to promoting Salsa Señorita and the recipes, we also had tamales on hand with information on how to order beginning Thanksgiving through December 11th.  We had pork, chicken and my favorite – cheese and pepper tamales in these videos.  I had not eaten much that day so I devoured whatever I could!

Photo opp with Lori after our salsa slaw segment.

Photo opp with Lori after our salsa slaw segment.

Spending the afternoon with Lori was the best.  She is so down to earth and really loves what she does.  A native of Las Cruces, New Mexico, she and her brother, Mark Coffman, created a salsa company based on their mother’s recipe.  They use all natural ingredients and as she describes – “it’s vegetables in a jar with a kick!”  Growing up she said her family put salsa on everything.  I told her I could relate with my own New Mexican family!  We got into an animated conversation about Hatch chile peppers and she told me she keeps a freezer full at her house.  I showed her a picture of my cousin Nino, in Alaska, getting ready to roast a huge batch of peppers and she said she could relate!

The videos will be ready soon.  I’ll provide the links so you can get a sense of the fun we had filming that day as well as the great salsa recipes.  And remember, if you are in the Birmingham area and want some great tamales, you can buy them through HICA’s website beginning Thanksgiving day through December 11th!  And guess what…we’ll be selling Salsa Senorita too!  Be sure to buy a jar or two on pick up day.  A portion of the proceeds will go to HICA!

Muchas gracias, Salsa Señorita!  And HUGE shout out to HICA staff members, Clementine Tufts and Holly Hilton for handling all the arrangements and logistics of the day!

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