Monthly Archives: July 2017

Fiesta Fridays! 2010

The Cultural Village entrance was used as the “official” Fiesta entrance for year 2010 at Hoover Met.

NOTE:  Fiesta Fridays is a special series to highlight the many memories I have of Fiesta through the photographs I’ve taken since 2003.

Fiesta 2010 brought quite a few changes to our festival.  After 2009, the board met in a strategic planning session and discussed moving the festival to another location.  Hoover, Alabama came to mind because of the city’s diverse population.  We were going into year 8 and the feeling was that if we were going to do something big, now was the time!

A huge crowd gathers in front of the main stage around mid-afternoon at Fiesta 2010.

The move took a little time to process and recently I found a series of emails from this time period and it threw me right back into this planning period.  We essentially had about 4-5 months to get Fiesta pulled together that year!  Once we met with Hoover Mayor Tony Petelos and discussed our desire to mover the festival to Hoover and got his support, the actual logistics of the event were handled like clockwork.  Erin Colbaugh, Hoover’s Event Coordinator, was a dream to work with and so things stayed on track in that area as our board, committees and Fiesta’s own event manager, Denise Koch, planned the festival details.

The location we selected was the Hoover Met.  We were able to use the grassy area outside the stadium for our Family Area and everything else was set up in the RV park.  One of the benefits of the RV park was the access to electricity for every tent that was set up.  There was also plenty of parking for Fiesta guests!  We were able to set up a perimeter around the park to enable us to charge admission to the event.  (All proceeds from ticket sales always go toward Fiesta scholarship.)

This was also the first year of our partnership with Home Depot!  I remember having phone conversations with a guy by the name of Chris Miller leading up to the event – very soft spoken, laid back.  Chris was organizing the Home Depot “army” for the event complete with orange aprons, children’s area crafts and a team of volunteers.  One of the most awesome sights that year was the sea of orange coming from the Family area!  It certainly complimented the Fiesta color scheme!  I got to meet Chris that day too and a few years later, we elected him to our Fiesta Board.  The rest, as they say…is history!

A father, mother and child enjoy the music at Fiesta 2010. This is my favorite photo from Fiesta 2010…really captures the Fiesta spirit of familia!!

Probably my favorite photo from 2010 is this one (above)…a family…in front of the Coca Cola Main stage listening to the music.  I don’t know…it just symbolized Fiesta for me that year…that no matter where Fiesta takes place, it’s about family and community.  The community came out in full force to Fiesta in our new location and we were happy with the change that year.

More to come so please come back every other Friday through September 30, 2017 for more behind the scenes stories of Fiesta!

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Fiesta Fridays! 2009

Some of the Fiesta team all bundled up for a group photo – Fiesta 2009 – the coldest event in our then 7 year history! (Lto R – Stacy Kimbrough, Phil Sandoval, Mike Suco, Me, Jamika Kirk and Denise Lovoy Koch)

NOTE:  Fiesta Fridays is a special series to highlight the many memories I have of Fiesta through the photographs I’ve taken since 2003.

Back when the Fiesta board was getting the festival started, we were always told the best time of year to have an event was late September through mid-October.  We loved hearing this because having the event during Hispanic Heritage Month – which falls between September 15 and October 15 each year – was our plan.  We were fortunate to have wonderful weather for six years in a row…and then we got to 2009…and the tables turned on us.  It was SO COLD!!!

To me this was a true test of our event.  Would people come out to our event in the cold?  Better yet, would they come out and STAY?  The answer was yes and YES!  You’ve heard of “fair weather friends,” – well, that year we discovered we had “all weather friends!”  We had many new patrons come through, but when I look back on the photos from this particular year, I see so many friends who threw on coats, hats and gloves and came out to Fiesta despite the cold!

These are some of my favorite friend photos of that cold day…

This was also the year we highlighted some of the Fiesta scholarship winners by creating posters to display at the event.  We really wanted to put a face on scholarships for Fiesta patrons.  The posters contained the recipient’s photo and name, along with their major and a sentence or two about what it meant to win the Fiesta scholarship.  While most people who attend our event know they are coming to a Hispanic cultural festival, many don’t know about the reason Fiesta was created in the first place – to award scholarships to deserving Hispanic students who have a need in our community.  The money is raised each year through the event sponsorships, donations and the admission tickets.

In 2008, we awarded $5K each to Samford University, University of Alabama at Birmingham and Miles College to create a Fiesta scholarship at each school.  That was the largest award we had ever made in one year due to the success of Fiesta the previous years.    I remember how excited the board members were to do this and we really felt as though Fiesta had arrived and reached the potential we had all hoped for in the early years.  The students featured on the posters were the ones who received the 2008 awards.  Many participated in Fiesta in some way and that made the awards even more special to us.

 

 

More to come so please come back every other Friday through September 30, 2017, for more behind the scenes stories of Fiesta!