Tag Archives: Coca-Cola

Fiesta Fridays! 2007

NOTE:  Fiesta Fridays is a special series to highlight the many memories I have of Fiesta through the photographs I’ve taken since 2003.

The Blue Demon Luchador makes his first appearance at Fiesta in 2007!

Fiesta 2007 brought several new additions to the event.  It was our 5th anniversary so everyone involved was so excited that we had made it this far!  It also turned out to be one of our biggest years ever with over 20K people attending!  I was board president that year and the board members and volunteers seemed to be settling into a great rhythm with the planning and engaging both the English and Spanish-speaking communities.  This was also the year we went out on a “so-called” limb and decided the time was right for wrestling!!!

Our presenting sponsor – Coca Cola – had just launched a new energy drink called Full Throttle Blue Demon and had acquired Mexican luchador (wrestler) Blue Demon, Jr. to help with promotions in Mexico. The board was having a meeting several months before our 2007 Fiesta event when we started discussing new aspects of our event.   Lucha Libre was mentioned and board member, Mike Suco (with Coca Cola) brought up Blue Demon.  Things took off quickly from there and before you knew it, we had Blue Demon making a weekend appearance in Alabama and we had also partnered with Wrestle Birmingham to bring a ring and local wrestlers to Fiesta!  The ring was set up right next to the Coca Cola Main Stage and the crowd that gathered was incredible!  I remember standing on the main stage and getting some pretty awesome photos of the wrestling matches!  The crowd that gathered that year was incredible!

Blue Demon made a return appearance in 2008 to huge crowds.  He was definitely popular!  The current Fiesta board is looking at bringing wrestling or Lucha Libre, back to Fiesta for our 15th anniversary celebration.  Fingers crossed it works out!  I would love to see all that excitement once again at our event!

Antonio Sacre, storyteller, performer and author, makes his first appearance at Fiesta in 2007 in the Storytelling Village.

Fiesta also created a new village in 2007 – the Storytelling Village.  We were lucky enough to find Antonio Sacre, a storyteller, performer and author of Irish-Cuban descent to highlight the village.  And let me tell you, he not only highlighted the Storytelling Village…he ended up highlighting the entire festival!!!  He didn’t just stay in one part of Linn Park that day!  He was all over the place, finding opportunities to tell stories in the cultural village, on the main stage and just lend his all around good nature and great stories to the delight of the many guests that day at Fiesta!  No group was too small or too large for Antonio!

The Storytelling Village itself was such a great set up…we had beanbag chairs for kids to relax in and hear stories read to them by UAB college students.  The Birmingham Public Library also partnered with us to make this village come alive.  Bilingual books were donated so kids got to read, hear the books read, and then go home with one to enjoy!  Families flocked to the new village that year and seemed to really enjoy the peace and quiet offered there…away from the activity of the other areas of Fiesta but close enough to still see what was going on.

Antonio Sacre made a return visit to Fiesta in 2008 and this time he came for the entire weekend.  We arranged for him to visit several schools on Friday and he became quite the ambassador for Fiesta that year!  I know we saw an increase in family attendance from the schools visited.  I was fortunate enough to chauffeur him around that day.  And on Friday night we had a reception at the Birmingham Public Library where we heard from Antonio,  had a book signing and we also hosted several Fiesta scholarship winners.  Our local CBS news affiliate even came out to cover the event!

I have one more great memory of Antonio and the 2008 year and it is unrelated to the Fiesta event…  There was a Leonardo DaVinci exhibit at the Birmingham Museum of Art that fall.  The BMA had been a partner with Fiesta for many years so I had some tickets to the exhibit.  We had some time before the first school visit and I asked Antonio if he wanted to go.  He said “sure!”  It turned out to be such a fun few hours walking around the museum with him and listening to his thoughts on the DaVinci’s drawings and other artifacts.  It was such a treat for me to hear Antonio’s impressions through an artists’ mind.

More to come so please come back every Friday through September 30, 2017 for more behind the scenes stories of Fiesta!

‘Twas the Night Before Fiesta…

‘Twas the night before Fiesta and all through Linn Park…not a creature was stirring…well, THAT’S not exactly true!  Fiesta’s event planner extraordinaire, Denise Koch of Denise Koch Events, was there working with the tent company, and others to get the park ready for Fiesta 2014 tomorrow!  Remember, Fiesta takes place tomorrow – Saturday, September 27th, from noon to 8 p.m. in Linn Park…admission is $8 at the gate and children 12 and under attend for free!

Here are a few photos of the event prep and also Fiesta’s morning on Fox 6 News with Jeh Jeh Pruitt to promote the event.

It's always fun to find a Coca-Cola Truckback with the Fiesta poster every year!

It’s always fun to find a Coca-Cola Truckback with the Fiesta poster every year!

Our event planner, Denise Koch, works on getting the signage up in Linn Park.

Our event planner, Denise Koch, works on getting the signage up in Linn Park.

The McDonald's Fiesta Tour arrives at the park!  This exhibit is so incredible - can't wait to see it again!

The McDonald’s Fiesta Tour arrives at the park! This exhibit is so incredible – can’t wait to see it again!

Main stage schedule of acts for Fiesta 2014.

Main stage schedule of acts for Fiesta 2014.

Sun setting on Linn Park Friday night...the tents all in place and just waiting for the exhibitors to arrive in the morning...

Sun setting on Linn Park Friday night…the tents all in place and just waiting for the exhibitors to arrive in the morning…

A look at some of the Fiesta signage and the FiestaTour in the background in front of Boutwell Auditorium.

A look at some of the Fiesta signage and the FiestaTour in the background in front of Boutwell Auditorium.

Linn Parks presents...Fiesta 2014!  Nice place for our sign!

Linn Parks presents…Fiesta 2014! Nice place for our sign!

Jeh Jeh Pruitt gets into the first Fiesta segment on Fox 6 News!  He really liked that sombrero!

Jeh Jeh Pruitt gets into the first Fiesta segment on Fox 6 News! He really liked that sombrero!

Ronald has fun with Nicky and Vincent Koch in between Fox 6 News segments.

Ronald has fun with Nicky and Vincent Koch in between Fox 6 News segments.

Fox 6 news coverage of Fiesta with Jeh Jeh Pruitt, Matt Ennis (Fiesta Board President), and Birmingham McDonald's owners, Santiago and Russell Negre...and of course, Ronald McDonald!

Fox 6 news coverage of Fiesta with Jeh Jeh Pruitt, Matt Ennis (Fiesta Board President), and Birmingham McDonald’s owners, Santiago and Russell Negre…and of course, Ronald McDonald!

Cooking segment featuring Mi Pueblo on Fox 6 News - the food at Fiesta is always the best!

Cooking segment featuring Mi Pueblo on Fox 6 News – the food at Fiesta is always the best!

Table set up for the Fox 6 News Segment.

Table set up for the Fox 6 News Segment.

Photo opp with Jeh Jeh Pruitt in between Fiesta segments.  He's such a fun guy!

Photo opp with Jeh Jeh Pruitt in between Fiesta segments. He’s such a fun guy!

Countdown to Fiesta 2014!

1512135_10204822064940779_4302687539356264370_oThe 12th annual Fiesta – Alabama’s largest celebration of Hispanic culture and heritage, will take place this Saturday, September 27th in Birmingham’s Linn Park!  What a journey this has been!  I was a founding board member of this event 13 years ago as a member of the Birmingham Regional Chamber of Commerce’s Hispanic Business Council (HBC).  The event was created as a way to award scholarships to Hispanic students in the state.  To date we’ve awarded over $50,000 in scholarships and hope that amount will continue to grow as we grow the event.

Fiesta was also created to showcase the best of Hispanic culture and to show that not everyone who speaks Spanish is Mexican. Back when the event was started, that was quite the issue.  But another founding board member, Mike Suco, said it best…he said, “I’m Cuban, but it doesn’t mean I eat salsa!” That quote has stuck with me all these years.  There are so many stereotypes surrounding the Hispanic community in the Birmingham region.  Fiesta exists to help dispel many of those by bringing the Birmingham Latino community together to showcase the best of what each country offers.  To me, it’s the heart of what Fiesta offers to Birmingham and the state.

I remember the first Fiesta in 2003 like it were yesterday…we were so excited about the event but thought we would only have an attendance record of about 2,000 people max. Imagine our surprise when we had about almost 7K people come through!  I remember walking through Linn Park that day, snapping pictures (as the “official” Fiesta photographer), and being absolutely giddy – along with the other board members – about the number of people we were seeing come through!  It was clear to us then that this event was not only something that the community needed, it was something the community was embracing as well!

One of my favorite aspects of Fiesta each year is taking photographs. I get to see and photograph people reconnecting, sharing stories and making new connections.  I remember the first year taking pictures with film!  I think I took about 15 rolls of pictures that year.  Now, with digital photography and all its capabilities, I average about 1,000 pictures each year!  And while I love going through my photos at the end of the day…I LOVE seeing what other photographers capture at Fiesta these days.  It’s great to flip through Facebook and see Fiesta photos each year.  More proof that Fiesta is an event NOT to miss!

Hope you will come out this year – our 12th year – and experience what Fiesta has to offer.  One special note – McDonalds is our Title Sponsor this year!  And they are bringing their Fiesta Tour to Linn Park.  Such a treat and something you won’t want to miss – I saw the tour at the National Council of La Raza (NCLR) in Chicago a few years ago and was so impressed!  The Fiesta Tour showcases Latin artists such as Gloria Estefan, Selena and Celia Cruz.  You really need to see this!  We are forever grateful to Birmingham McDonald’s owner Santiago Negre, for making this possible!

Tickets are $5 in advance and $8 at the gate. Fiesta starts at noon and runs through 8 p.m.  See you there!

Here are a few shots of Fiesta through the years…

Fiesta 2004 - then President Mike Suco speaks to the media during Fiesta's 2nd year.

Fiesta 2004 – then President Mike Suco speaks to the media during Fiesta’s 2nd year.

Fiesta 2008 - Wrestling makes an appearance at Fiesta with the Blue Demon!

Fiesta 2008 – Wrestling makes an appearance at Fiesta with the Blue Demon!

Fiesta 2008 - getting a hug from my Cuban friend Lizette at the Cuban booth in the Cultural Village.

Fiesta 2008 – getting a hug from my Cuban friend Lizette at the Cuban booth in the Cultural Village.

Fiesta 2008 - one of my most favorite photos from Fiesta and most often used in Fiesta advertising.  The colors are incredible!

Fiesta 2008 – one of my most favorite photos from Fiesta and most often used in Fiesta advertising. The colors are incredible!

Fiesta 2010 - with Fiesta Board member, Chris Miller when the event was held at Regions Park in Hoover, AL

Fiesta 2010 – with Fiesta Board member, Chris Miller when the event was held at Regions Park in Hoover, AL

Fiesta 2010 - in front of the Coca-Cola/McDonalds Main Stage with my daughter, Anna Marie.

Fiesta 2011 – in front of the Coca-Cola/McDonalds Main Stage with my daughter, Anna Marie.