Tag Archives: Lui Fernandez

Fiesta 2017 – A Celebration of Generations!

Fiesta Co-Presidents, Teresa Zuniga Odom and Vanessa Vargas pose with the newly unveiled Fiesta 15th Anniversary – Quince – logo!

A Celebration of Generations…that’s what Fiesta 2017, the Quinceañera, was billed as and it definitely delivered!

Planning Fiesta has turned into a year-round job for our board of directors and our incredible event manager, Denise Koch.  In recent years, we’ve begun the planning process in November instead of waiting until February.  As the festival grows, this is a must in order to stay ahead of the game and also make sure we are offering our patrons new and exciting additions to the event each year.  We are a working board but everyone also has a day job too so…

Our Fiesta t-shirts this year – Fiesta…then Siesta!

During our anniversary years in the past, the board had a new logo created in celebration and we’ve looked for significant ways to make Fiesta more exciting.  Our 15th anniversary – Quinceañera – was quite a milestone so we really wanted to ramp thing up!  It was a coming of age of our festival!  Last November, the board decided that during our anniversary years, it would be beneficial to have co-presidents at the helm in order to share the work load.  Board member, Vanessa Vargas and I were voted in as co-Presidents which lent itself nicely to our theme – with Vanessa representing the younger generation – the daughter, and me representing the older generation – the mother.   The next month, over lunch with board member Lui Fernandez, the Fiesta theme was born which cemented our charge for Fiesta 2017 – “a celebration of generations!”  I remember getting goose bumps when Lui explained his ideas for the year and threw out the tagline!  Vanessa and I were so excited and ready to assume our roles as “Fiesta Mother and Daughter!”

Looking back on Fiesta 2017 and our path to Quince…I have to say…it was our best festival to date!  Every quadrant of Linn Park was filled and we had well over 100 tents in the park – a record for us.  Park Place, the road running on one side of the park, was also filled with the presence of the McDonalds Fiesta Tour which had rebranded and looked amazing!  McDonalds, our Title Sponsor, was also handing out slushie samples and I heard they ran out!  That’s a lot of people drinking slushies!!!

The weather was gorgeous all day long and I once again loved going from booth to booth to photograph friends – old and new –  and thank them for being a part of Fiesta’s Quince!  This year I had Vanessa with me for most of the visits and loved having that experience with her.  I also really can’t remember a time when we had as much pre-publicity for our event!  Vanessa and I were booked on every station and one radio station leading up to the event.  At one point during the festival, Vanessa and I had “dueling TV interviews” going on in the VIP section!  Vane was talking to CBS and I was talking to NBC.   We always had a great time with Claire Per-Lee of Style Advertising (Fiesta’s Advertising Agency) at each interview and she always photographed and videoed so we could have that memory.  She made each appearance so easy for us complete with talking points and props needed for the interview.  Claire, Vanessa and I were in such constant contact in the weeks leading up to Fiesta that it’s a little weird not getting several text messages a day from each other now!

Everywhere I looked at this year, sponsors and nonprofits were doing a great job of reaching patrons and drawing them in.  Swag from these booths was over the top!  There was just SO much activity all over the park that it was hard to catch it all.  That’s when I know we’ve hit a home run!   We always throw sponsor items from the stage, but this year we really ramped it up and the crowd loved it!  We’ve done this before but not to this level.

Throwing swag from the stage!

Volunteers…I can’t say enough about volunteers in general.  They can make or break your event. It you’ve been involved with events, you know this.  For Fiesta though, we’ve always been fortunate to have wonderful volunteers who have the spirit of the event at heart.  This year I wasn’t able to secure a volunteer coordinator for this festival so I took on the task myself.  And I was a little worried, I have to admit…especially with all the other responsibilities I had leading into Fiesta.  That is…until I got a message from a Spanish teacher Charity Jackson at Parker High School.  She said she had about 15-20 students who wanted to volunteer!  I was ecstatic!!!  And then she contacted me and said she had more students who wanted to volunteer!  By the time I had the volunteer schedule pulled together two days before the event, she had 35 students committed to working at Fiesta!  Ms. Jackson kept thanking me for having them at Fiesta but I told her several time that she really saved “me” by having her students there.  They were incredible…and so was she!

Spanish Teacher Charity Jackson with her students from Park High School – these kids were the best volunteers!

There are so many more stories about Fiesta 2017 that I could tell…but as I have done in the past, I think it’s best shown in photos.  If you came out to Fiesta, thank you…from the bottom of my heart for sharing our Quince with us!  If you weren’t able to be there…for whatever reason, I hope you enjoy a walk through our Quince in these photos!

 

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Fiesta Fridays! 2016

NOTE:  Fiesta Fridays is a special series to highlight the many memories I have of Fiesta through the photographs I’ve taken since 2003.

For Fiesta 2016 there was a renewed focus on our Cultural Village and what makes it the “Corazon” of our event each year.  We depend on the kindness of the Hispanic community when it comes to pulling this village together.  It is because these community members want to share a bit about their countries of origin that the village is always such a wonderful place.

This year we decided to have a competition to encourage participants to take it up a notch or two.  Word got out quickly when this was announced on social media and we had quite a turnout.  Not to mention, the booths were incredible!  Our cultural village chair and board member, Lui Fernandez, always has something special in mind as he creates the village atmosphere.  This year, he really wanted to encourage the community to sign up early for our 15th anniversary celebration and he decorated a booth with photos from all the previous Fiestas.  It was such a great way, in my opinion, to personalize the village even more!

The winner of the competition was chosen by three anonymous judges who went through the village throughout the day to observe and make notes.  At the end of the day, Mexico won the competition and a $500 prize!  Interestingly, the Mexico booth also has photos displayed all over the tent of past Fiestas!  Great minds…as they say!

Fiesta 2016 was also warmer than the year before!  If you read my post from last week you’ll remember that it was a cold and drizzly day.  This year made up for it with blue skies and warm weather.  It was beautiful…  And because of this, I think that’s why I remember people dancing so much!  We decided to use the gazebo in Linn Park as a Dance Station this yea and got DJ Ivan Correa to host music there.  He is always so wonderful and engaging with people.  He gave dance lessons and would also draw pictures of people who took a quick lesson from him.  Each time I went by there was always a steady stream of people.

Last but certainly not least, we had the McDonalds Fiesta Tour return for a third year thanks to our Title Sponsor, McDonalds!  This year, the tour went through a bit of a makeover with updated colors, design and also some new items on display.

Here are a few more photos from that day – some for how colorful they are and others because they are of family and friends who make Fiesta so much fun because they are there…

I hope you’ve enjoyed my Fiesta Fridays series as much as I’ve enjoyed going through my photos and telling them.  If you are in Birmingham on Saturday, September 30, 2017, I hope to see you at Fiesta for our 15th anniversary…and if you are, SMILE!  I’ll have my camera and you may just end up in my Fiesta photo collection!

Fiesta Fridays! 2003 to 2006

NOTE;  Fiesta Fridays is a special series to highlight the many memories I have of Fiesta through the photographs I’ve taken since 2003. 

Fiesta, Alabama’s largest celebration of Hispanic culture and heritage is 15 years old this year!  I’ve been spending a lot of time going through old files and photos and reliving the early years of this festival.  Getting a festival like this started was a lot of work and yet those of us who were there at the beginning really didn’t know how big this event would become – or how long it would last!  These photos and document revealed so much history and so many people involved for all these years.  As I was reliving moment through photos, I was also recalling stories and my personal thoughts.  So as we get closer to our 15th anniversary this year, I decided to begin posting a photo each Friday with a little story – I’m calling these “Fiesta Friday” photos on Facebook and Instagram.  It occurred to me though that there is more to tell about some of these photos and the people involved and the best way to do this is on my blog.

So this post will be about the photos I’ve already posted from 2003 to 2006.  There are so many photos to choose from too!  I started taking the photos at Fiesta the first year never imagining that I would become the official “unofficial” photographer of the event.  I was using film and switched to digital a few years later but these are the photos that really stick out to me of the thousands that I’ve taken.

Fiesta 2003 – My friends Lui Fernandez and Jasmine Reyes dance next to the Main Stage while Susan Daywood, Rei Ramos and Hernan Prado watch and enjoy the music!

2003 – Fiesta’s first year…  I was at the main stage – the Coca Cola main stage and found a group of friends from the Hispanic Business Council (HBC) on the side of the stage dancing and having a great time.  It was getting close to the final acts and everyone was so happy about the success of our first ever event!  We had expected about 2,000 people to come through but when the numbers were finally counted, we had about 7,000 attendees our very first year!  Overwhelming would be an appropriate word to describe our feelings that day.  I snapped this photo of Jasmine Reyes dancing with a young man.  Behind her are Susan Daywood with the City of Birmingham and a member of the HBC, Rei Ramos with the HBC and Hernan Prado, also with the HBC.  What I didn’t realize at the time is that the young man Jasmine was dancing with would become a huge part of Fiesta.  Luis “Lui” Fernandez is a current board member and has been instrumental in creating the “heart” of Fiesta – the Cultural Village.  He took it from a few posters to a group of community members excited about portraying their respective countries and sharing this information with Fiesta guests each year.  When he is in charge of something, I never worry about how it will turn out because Lui has a special talent in creating something to remember!

Fiesta 2003 – Salsa dancers on the main stage

2004 -Fiesta’s second year – This photo was taken from the Coca Cola Main Stage and is of two dancers.  They drew quite the crowd early in the day that year.  Their dancing was on point along with the DJ playing salsa music.  I was taken by the pure joy of the dance that they shared with Fiesta guests that day.  This photo was used in many of the early marketing and advertising we used of Fiesta to potential sponsors and on our website.

Entrance to the Cultural Village created by Lui Fernandez – Fiesta 2004

2004 – Another photo from Fiesta’s second year is of the entrance to the Cultural Village.  You’ve already read how much I admire and respect Lui Fernandez’s talent and this particular year, he decided to create an actual entrance to the village!  I like to say that this was the year the Cultural Village really came to life!  It was the year that music broke out all over the village and people were dancing on the sidewalk and there was always a steady crowd of people walking through to experience this community driven village.  Lui created the entrance with the logo and before the event opened, he added flags from all the Hispanic countries to the white posts which made the entrance even more colorful.  It was such a beautiful sight!

Fiesta board member – Mike Suco – helps his parents, Teresa and Ramon Suco – set up the Cuba booth in the Cultural Village in 2005.

2005 – Fiesta’s 3rd year – This is such a favorite photo of mine because it features Fiesta board member, Mike Suco with his parents – Teresa and Ramon Suco.  Mike’s mother, Teresa, found out that Cuba was NOT represented the year before in the cultural village and she was not going to let that happen that particular year!  She took it upon herself to create a beautiful Cuba booth along with her husband and as you can see in this photo – her son, Mike too!  Teresa and Ramon Suco fled Cuba under the Castro regime in 1962, shortly after they were married and came to the US not knowing the language or anyone and made a great life for themselves and their children.  Mr.Suco worked his way to District Supervisor at Big B Drugs while Teresa Suco became a Professor of Spanish at Jacksonville State University.  I remember the first year I was President of Fiesta, Mike told me his mother asked about me and wanted to make sure I was doing all right and he was helping me enough!  I always felt we had a special bond because we shared the same name.  Such lovely people…

2006 – Fiesta’s 4th year – I had been photographing Fiesta all day and was trying to head over to the VIP area to grab a quick bite to eat when I saw Cultural Village (CV) Chair, Lui Fernandez rush over to me.  He excitedly told me I needed to get to the CV stage right away and get some pictures!  Of course, I followed him right over and there on the stage were the cutest children dressed in traditional Mexican costumes dancing traditional Mexican dances!  Their faces were so sweet too!  I remember thinking they seemed so shy and yet they were smiling and dancing their little hearts out for the crowd that had gathered.  This was the year we added the CV stage and I remember there was quite a bit of activity with other dance performances and even a short play in Spanish!  I’m just so grateful that Lui saw me when he did and told me to get to the stage or I would have missed this performance.  This became one of my favorite memories of Fiesta in 2006 – seeing the sweet faces of these children and seeing my friend, Lui’s face, beaming from a distance as he watched this take place…

More to come so please come back every Friday through September 30, 2017!