Tag Archives: Charity Jackson

The Ripple Effect and Fiesta Scholarship

I alone cannot change the world, but I can cast a stone across the water to create many ripples. – Mother Teresa

When I think of the Fiesta Scholarship Fund, I’ve always thought of ripples.  How many scholarship awards have we made and how many lives have we possibly impacted?  It’s hard to know the ripple effect of these past 18 years but sometimes we get a glimpse into this and that makes me so grateful that Fiesta got started 18 years ago. 

This year, Fiesta was able to award $10,000 in scholarships to 8 Hispanic students.  And this was during a global pandemic!  It was great to be able to make these awards and to meet these students this past weekend at a special dinner.  For me, this is the best part of why we have Fiesta every year.  My friend and fellow Fiesta board member, Lui Fernandez, also gets so excited about these awards.  I love that he is on the scholarship committee and shares his passion at these events. 

After we had our #30 Days of Fiesta celebration in September and October, in lieu of a live event in Linn Park in Birmingham, we ended with the announcement of the Fiesta scholarship recipients.  Our committee chairs, Lui and Phil Sandoval were to make that announcement on October 15th during a Facebook Live event.  We were scheduled to go live at 6 p.m. but Phil had a last-minute conflict and couldn’t make it so it ended up being me and Lui making the announcement.  We also had a problem getting the Fiesta logo to pop up on a large television screen where we had planned to make the announcement.  What a struggle!  We ended up moving from a conference room at GoPro Events to one of their offices.  I watched as Lui, our event Manager Denise Koch, and board members, Silvia Espinosa Laxson and Vanessa Vargas pulled together a backdrop for me and Lui to present in front of in a matter of minutes! 

We ended up going live at 6:30 that night and alternated announcing the scholarship recipients along with their major, school and a quote from their applications.  It was so exciting to be a part of that and I loved watching Lui during this presentation.  He was clearly on cloud 9!  Later we looked at the comments from the Facebook live and it was so sweet and exciting to see how many people tuned in and how many parents commented saying things like “that’s my daughter.”  It makes all the work and effort we put into Fiesta worth every minute of it. 

On Sunday, November 15th, the Fiesta board was able to meet the students and make the check presentations to each of them.  Once again, Lui and I worked together and made the awards presentation and reveled in meeting the students and hearing their stories.  In fact, we asked each of the students to share a little bit about themselves as we waited for our dinner to arrive.  Their stories had me on the brink of tears.  So much gratitude to parents who had worked so hard to get them to this place and so much gratitude to Fiesta for making the awards.  One of the students had been encouraged by her teacher to apply and she was adamant about her filling out the application.  This teacher turned out to be Charity Jackson, former Carver High School Spanish teacher who also served as the Fiesta volunteer coordinator for two years!  I honestly did not know that so it was such a full circle moment for me.  Two of the students have a HICA connection.  One volunteered there and another is currently employed there and was encourage by a staff member to apply. When I sat down to speak to her she said to me – “you look familiar to me.”  That’s when I found out more about her story and told her she probably saw me at some point during last year’s tamale sale!  Another recipient spoke of the sacrifices of his father who came to this country from Venezuela and learned English at the University of Alabama.  He paved the way for his son to have a better life in the US and this young man recognized that, announced it to everyone gathered at the dinner and said, “I’m going to go you one better.”  Loved so much how he recognized his father’s sacrifices for him. 

The final full circle moment came from one of the scholarship recipients that I know.  A young lady who has volunteered for Fiesta over the years and volunteers in the Latino community.  She was the one who made the comment that “I believe in the ripple effect…to be kind and helpful, especially in my Latino community.”  To hear one of the scholarship winners talk about the ripple effect brought everything full circle for me this year.  It was the best way to end our Fiesta celebration until we can do this all over again next year.  I so look forward to adding more ripples to our scholarship story.

Fiesta 2017 – A Celebration of Generations!

Fiesta Co-Presidents, Teresa Zuniga Odom and Vanessa Vargas pose with the newly unveiled Fiesta 15th Anniversary – Quince – logo!

A Celebration of Generations…that’s what Fiesta 2017, the Quinceañera, was billed as and it definitely delivered!

Planning Fiesta has turned into a year-round job for our board of directors and our incredible event manager, Denise Koch.  In recent years, we’ve begun the planning process in November instead of waiting until February.  As the festival grows, this is a must in order to stay ahead of the game and also make sure we are offering our patrons new and exciting additions to the event each year.  We are a working board but everyone also has a day job too so…

Our Fiesta t-shirts this year – Fiesta…then Siesta!

During our anniversary years in the past, the board had a new logo created in celebration and we’ve looked for significant ways to make Fiesta more exciting.  Our 15th anniversary – Quinceañera – was quite a milestone so we really wanted to ramp thing up!  It was a coming of age of our festival!  Last November, the board decided that during our anniversary years, it would be beneficial to have co-presidents at the helm in order to share the work load.  Board member, Vanessa Vargas and I were voted in as co-Presidents which lent itself nicely to our theme – with Vanessa representing the younger generation – the daughter, and me representing the older generation – the mother.   The next month, over lunch with board member Lui Fernandez, the Fiesta theme was born which cemented our charge for Fiesta 2017 – “a celebration of generations!”  I remember getting goose bumps when Lui explained his ideas for the year and threw out the tagline!  Vanessa and I were so excited and ready to assume our roles as “Fiesta Mother and Daughter!”

Looking back on Fiesta 2017 and our path to Quince…I have to say…it was our best festival to date!  Every quadrant of Linn Park was filled and we had well over 100 tents in the park – a record for us.  Park Place, the road running on one side of the park, was also filled with the presence of the McDonalds Fiesta Tour which had rebranded and looked amazing!  McDonalds, our Title Sponsor, was also handing out slushie samples and I heard they ran out!  That’s a lot of people drinking slushies!!!

The weather was gorgeous all day long and I once again loved going from booth to booth to photograph friends – old and new –  and thank them for being a part of Fiesta’s Quince!  This year I had Vanessa with me for most of the visits and loved having that experience with her.  I also really can’t remember a time when we had as much pre-publicity for our event!  Vanessa and I were booked on every station and one radio station leading up to the event.  At one point during the festival, Vanessa and I had “dueling TV interviews” going on in the VIP section!  Vane was talking to CBS and I was talking to NBC.   We always had a great time with Claire Per-Lee of Style Advertising (Fiesta’s Advertising Agency) at each interview and she always photographed and videoed so we could have that memory.  She made each appearance so easy for us complete with talking points and props needed for the interview.  Claire, Vanessa and I were in such constant contact in the weeks leading up to Fiesta that it’s a little weird not getting several text messages a day from each other now!

Everywhere I looked at this year, sponsors and nonprofits were doing a great job of reaching patrons and drawing them in.  Swag from these booths was over the top!  There was just SO much activity all over the park that it was hard to catch it all.  That’s when I know we’ve hit a home run!   We always throw sponsor items from the stage, but this year we really ramped it up and the crowd loved it!  We’ve done this before but not to this level.

Throwing swag from the stage!

Volunteers…I can’t say enough about volunteers in general.  They can make or break your event. It you’ve been involved with events, you know this.  For Fiesta though, we’ve always been fortunate to have wonderful volunteers who have the spirit of the event at heart.  This year I wasn’t able to secure a volunteer coordinator for this festival so I took on the task myself.  And I was a little worried, I have to admit…especially with all the other responsibilities I had leading into Fiesta.  That is…until I got a message from a Spanish teacher Charity Jackson at Parker High School.  She said she had about 15-20 students who wanted to volunteer!  I was ecstatic!!!  And then she contacted me and said she had more students who wanted to volunteer!  By the time I had the volunteer schedule pulled together two days before the event, she had 35 students committed to working at Fiesta!  Ms. Jackson kept thanking me for having them at Fiesta but I told her several time that she really saved “me” by having her students there.  They were incredible…and so was she!

Spanish Teacher Charity Jackson with her students from Park High School – these kids were the best volunteers!

There are so many more stories about Fiesta 2017 that I could tell…but as I have done in the past, I think it’s best shown in photos.  If you came out to Fiesta, thank you…from the bottom of my heart for sharing our Quince with us!  If you weren’t able to be there…for whatever reason, I hope you enjoy a walk through our Quince in these photos!